ROMI & ROAS calculator

Calculates ROMI, ROAS, CPL and CAC from ad spend, revenue and leads. With formulas and explanations of what each number means.

Ad spendRevenue from adsMargin, %Optional: share of revenue left after cost of goods

Leads receivedOf which sales

ROMI

—

ROAS

—

revenue per unit of spend

CPL

—

cost per lead

CAC

—

cost per customer

Formulas: ROMI = (gross profit − spend) / spend × 100 %. ROAS = revenue / spend. CPL = spend / leads. CAC = spend / sales. Without margin, ROMI uses revenue — an optimistic estimate.

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