Web analytics
GA4, Metrica, server-side tagging — correct data instead of guesses. I fix tracking you could not trust.
What is included
- GA4 / Metrica audit: what is collected and how
- Measurement plan: events, conversions, parameters
- GTM and server-side tagging setup
- Cross-domain tracking and consent handling
- Data verification: reconciliation with CRM and ad accounts
- Documentation: what every event means
How I work
- 01
Audit
I reconcile analytics data with reality: CRM, ad accounts, common sense.
- 02
Measurement plan
Events and conversions tied to business goals, not "just in case".
- 03
Setup
GTM, events, conversions, server-side tagging. Carefully, with a test environment.
- 04
Verification
A week of observation and reconciliation — and you have data you can trust.
Pricing
Tracking audit
What is broken, what lies, what is missing — with a fix list.
Setup from scratch
Measurement plan, GTM, events, conversions — turnkey.
Server-side tagging
Server-side GTM: more accurate data, longer-lived cookies, fewer blocks.
// indicative prices — final estimate after the brief
Questions & answers
Why server-side tagging?+
Browsers and blockers cut client scripts — up to 30% of data is lost. Server-side tagging brings accuracy back and extends cookie lifetime.
We already have GA4, why an audit?+
"Set up" and "collecting the truth" are different things: in 8 out of 10 audits I find duplicated conversions, lost sources or events nobody reads.
One-off or subscription?+
The base setup is one-off. After that analytics only breaks when the website changes — hourly support covers that.
Shall we discuss your project?
Tell me what you want to improve — I will come back with questions, a plan and an estimate.
Start with a free audit
Shows what is wrong with your site in a minute — a comfortable starting point.
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